Change the world by changing what’s on your plate
Eat For Good
Purpose
Our purpose is to reinvent food for humanity with the ambition to get food that is good for people and the land on seven billion plates by 2025. We will do this by inspiring everyone to make simple swaps to everyday meals for our and the land's health.
We are Eativists
We are on a mission to inspire everyone to eat foods that are better for us and the land. Because we know that everything on your plate has an impact on the environment and our health. But small changes can make a huge difference. Change the world by changing what’s on your plate.
Things we can do to make a difference
Luckily there's a tasty solution to our problem. We just need to eat more of the good stuff! Through our products and recipes we’re inspiring people to make changes that’s better for them and the land.
Change what’s on your plate with Knorr’s Future 50 Foods
We’ve partnered with the WWF to create the Future 50 Foods, a selection of vegetables, grains, beans, legumes, nuts, and seeds from around the world which increase the nutritional value while decreasing the environmental impact of our meals. As the world’s leading experts in flavour we know how to help you turn them into irresistible plant-based meals that are both good for you and the land.
Try our Meal Planner
We will collect your preferences and customize a weekly menu so you don't even have to think.