You probably lead a busy life and don’t have much time for cooking and shopping, but that doesn’t mean you aren’t interested in healthy eating. That’s why we have introduced the “Choices” front-of-pack stamp to help you make healthier choices for you and your family.

The South African “Eat Smart” stamp is known globally as the “My Choice” stamp. These are both icons for the Choices programme, which will assist in quickly identifying healthier options as part of a nutritious and varied diet.

You’ll find the Choices stamp on the front of all our Knorr packs that are in line with internationally accepted dietary advice. There is also nutritional information, including energy values, on the back of Knorr packs, together with care-lines and website details where even more information is available. Shopping for healthier choices has never been easier.

Choices will help:

• Make healthy food choices easy for consumers.
• Stimulate food industry towards healthy product innovation.
• Limit intake of nutrients with a negative impact on health, based on convincing evidence.
• Ensure intake of essential and beneficial nutrients such as dietary fibre.
• Promote appropriate energy intake.